Things You Need To Know About Google Penguin 4.0 Update
The Google Penguin 4.0 Update has officially become a part of the core algorithm of Google. They have been waiting for this update for two years.
Penguin is now part of real-time. Penguin is a filter that was created to get websites that are spamming in the search results of Google. Because, the spamming systems of Google could not capture it. 2012 was the year when they first introduced penguin. In the past, the websites that were affected by penguin needed to be refreshed at the same time for a certain period of time. The main purpose of penguin was to capture spam websites. Spam websites will be penalized. Penguin 3.0 was the next update and this was launched in the year 2014. In order for websites to be free when captured by the penguin 3.0, they must wait for two years. Now, these long delays are a thing in the past. Since there was an update with the penguin, the data of penguin will be refreshed in real time, meaning there is a faster response after you are done with reindex the webpage. The Penguin will capture and also release the web pages. The Penguin 4.0 is more page specific. According to Google, Penguin 4.0 is more granular. Means that it affects more finer granularity than websites. It does not mean that it will only affect web pages. The new Penguin 4.0 only affects a certain page or website. Instead of affecting the ranking of the whole website, the Penguin can now devalue spam just by adjusting the rank based on the spam signal.
Below are some factors about Real Time Penguin that must be taken into consideration:
A. The new Penguin will recalculate their positive signals and negative signals on crawl. One of the best tool that will be best for trying and testing the effects of the links is the Link Detox Boost.
B. The new Google Penguin does not only affect the whole website. This actually has an effect to all the levels like the folders, pages, domain, keyword groups and keywords. Means that anything that will go in the rankings will be affected by the Penguin algorithm.
C. It is more difficult to diagnose small penguin penalties.
D. Because the new Penguin is much granular, there will be parts of the website that can easily aggravate the Penguin filter, but the ranking will not be affected.
E. The subfolder analysis of the Link Detox is very popular since it can easily diagnose and fix problems with any ranking issues.
F. The Filter Slice Feature of the Link Detox is really helpful in analyzing the groups of source domains, kinds of links, countries groups of keywords and many more.
According to Google, Penguin 4.0 will be last Penguin update.